Pleased to meet you
As a digital producer, I have more than five years of experience in creating engaging and informative stories for various platforms, including NBC local websites, social media and OTT projects. I've worked on digital teams for NBCUniversal in Los Angeles, San Diego and Boston.
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When I'm not working, I enjoy baking, scrapbooking, writing Yelp reviews and hiding how out of breath I am during my exercise classes.
Karla Rendon
Content creator, storyteller, copyediting connoisseur
MY WORK
While at the San Diego Zoo, I recorded and edited this video for NBC Los Angeles to post to TikTok, Instagram and YouTube Shorts. It goes over how guests can reserve time slots to see the pandas.
San Diego's Cherry Blossom Festival is a highly anticipated event each year and ahead of 2023's festival, I pitched a feature on it for NBC San Diego. Using a DSLR camera, I filmed b-roll and the interview. To ask thoughtful questions during the interview, I conducted research on the history of the event. Once complete, I created a video using Adobe Premiere Pro and wrote an article to accompany it.
I recorded and edited this video for Telemundo 52 to post to YouTube Shorts and Instagram. I also created a version in English to post to NBC Los Angeles' social accounts, including on TikTok.
EXPERIENCE
NBC LOS ANGELES
June 2023 to Present
DIGITAL CONTENT PRODUCER
Write articles daily for NBCLA.com and create content for its social media accounts. Create videos on native social apps and also Adobe Premiere Pro. Analyze metrics to identify trends and brainstorm future posts. Craft language for push notifications, social media posts and photo captions. Work on features and breaking news events.
NBC SAN DIEGO
DIGITAL MEDIA PRODUCER
February 2020 to June 2023
Pitched stories to create multiplatform projects and published them before deadlines. Collaborated with other producers and writers on articles. Filmed interviews and b-roll using a DSLR camera, edited footage to create videos and write accompanying articles. Led strategy and execution of digital coverage for Clear the Shelters pet adoption campaign.
NBC BOSTON
June 2018 to January 2020
WEB PRODUCER
Curated daily morning newsletter to email subscribers. Copyedited colleagues’ stories and captions and submitted my content for feedback. Conducted keyword research using Google Trends to satisfy SEO best practices. Routinely followed AP Style guidelines and published articles using Wordpress.
SKILLS
Content management systems: Wordpress and Clickability
Social media management: Later, SocialFlow,
Visual content: Adobe Premiere Pro, Adobe Photoshop, Canva
Data tracking and insights: Domo, CrowdTangle, Chartbeat, Google Trends
Education: BA in Journalism
University of La Verne
English: Fluent
Spanish: Intermediate
EXPERTISE
CREATE
With a deep appreciation for witty headlines and clever captions, I find fun in pitching and writing enterprise features. I also enjoy capturing beautiful b-roll and interviews with a DSLR camera to create multiplatform videos using Adobe Premiere Pro.
EDIT
When I'm not writing, I copyedit the articles of interns, contractors and my colleagues. I believe in giving feedback in an empathetic manner and in the power of collaboration to make information accessible and easy to digest for my audience.
STRATEGIZE
Using analytic tools such as Google Trends, Chartbeat, CrowdTangle, Domo and Later's "link in bio" feature, I track high-performing topics and articles to brainstorm my next story pitches and social media posts to serve my readers well.